Our Team

Designing together since 2015

We’re a team of educators, designers, researchers, and all-around UX enthusiasts who specialize in data-rich digital products that solve complex business problems
An image of Cofounder & Product Designer James Gartrell

James Gartrell

Co-founder & Product Designer
James is in heaven whenever he’s designing interfaces, interviewing users, or leading whiteboard discussions.
Based in
North Carolina

Erik Johnson

Co-founder & Product Designer
Erik leads workshops, defines requirements, creates prototypes, and designs products that delight.
Based in
North Carolina
A playful image of Cofounder & Product Designer, Erik Johnson
An image of Senior Researcher Candida Hall

Candida Hall

Sr. Researcher & Product Designer
Candida loves a good story and getting to the root of why people do what they do. She's happiest when she’s picking someone else’s brain and solving problems.
Based in
North Carolina

Ping Wu

Product Designer
Ping studied at Pratt Institute where she developed expertise in research methods and design tools. She is dedicated to providing implementable design solutions.
Based in
New Jersey
An image of Product Designer Ping Wu
an illustration of a man presenting a wireframe of a new user interface

We love designing as a team - it's in our culture. We value creativity, balance and a little bit of fun.

James and Erik at the launch of the Cure Eat app. Erik sits in front of a white board with lots of new ideas.
Erik, James and Candida posing as user interfaces for halloween.
Erik presents a Lego building during a team building event. James kicks his feet up after a successful brainstorming session.
Candida and Erik sit in the office deep in conversation. No doubt about User Experience they just crafted.
Candida, James, Erik and a colleague volunteer at a Habitat for Humanity event. Erik leads a workshop on building UX research methods.
Erik presents at the User Experience design conference UX Y'allJames sports a wig and great glasses promoting a fun office culture.
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Email
info@purposeux.com
Phone
919 213 9022
Primary Address
201 W. Main St. Durham, NC 27701
Based in
North Carolina, New Jersey, New York
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